In 1924, Henry Ford released his first print ad, making the bold claim that Ford would “open the highways to all mankind”. And for the next eighty years or so, they achieved this...
However with the ever increasing shift in public focus towards how legacy organizations can adapt to the challenges that people and the planet face, it takes a large cultural shift within a business to make the change.
In this episode of The Big Question, we’re joined by Usha Raghavachari, D-Ford Global Innovation Lab Director and Luis Zunzunegui, IDEO Executive Director to explore The Big Question: How Might We Bring Change & New Ways Of Working To An Industry Giant With A Heavy Legacy?
Usha and Luis share how Ford has adopted a more inclusive and diverse approach to their company philosophy, and how connection between their people is at the heart of driving this change for the benefit of all.