5 min
How Much Should You Pay for a PPC Lead? What Do Your Competitors Pay? ToTheWeb by Rosemary Brisco
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- Business
Pay-per-click (PPC) advertising is an effective way to generate website traffic. PPC is, in fact, the fastest road to being on Google’s first page for relevant search results, especially for highly competitive keywords. But how much should you pay? And how much are your competitors paying? Great questions but there is no short answer.
Pay-per-click (PPC) advertising is an effective way to generate website traffic. PPC is, in fact, the fastest road to being on Google’s first page for relevant search results, especially for highly competitive keywords. But how much should you pay? And how much are your competitors paying? Great questions but there is no short answer.
5 min