How MyObvi Bootstrapped Its Way From Zero to $30Mn In 3 Years Growth Marketing Stories

Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed:


1:52 - The beginning of MyObvi: How three friends wanted to build their own brand


8:41 - How they used scarcity and social proof to create FOMO


10:53 - Journey till 200K


13:35 - What changed at $1mn revenue


14:50 - What changed at $10mn revenue


15:49 - What they different from $10-30Mn revenue


17:01 - How do they build a community as an ecommerce company?


18:48 - Mental models to grow Instagram organic


21:04 - How everyone is a CEO at My Obvi


Key links


My newsletter to get 10 best learning from all these podcasts: https://aazarshad.com/newsletter/


Ron's Tweet thread on his business: https://twitter.com/obviceo/status/1509933638154133513


Check out Myobvi


Ash is a great follow to learn performance marketing: https://twitter.com/ashvinmelwani