How not to go to market The Needle Movers

Ever cringed at your early entrepreneurial exploits? That's where Valerio Tommaso and I, Mark Chasins, kick off a hearty discussion about the rollercoaster ride of finding our footing in the business world. With a good-humored nod to the days when "market research" meant a mishmash of reality TV lessons and overly ambitious collegiate networking, we share tales that are as hilarious as they are enlightening. From the misconstrued concept of a target audience to the comical yet critical realiz...