How OBI Built a Lean, High-Impact AI Function That Scales - The Data Playbook Podcast with Kris Peeters & Dr. Ruth Janning

In this episode of The Data Playbook, we sit down with Dr. Ruth Janning, Head of Data Science & AI at OBI, to talk about what actually drives AI impact in real organisations.

We break down:

• Why GenAI hype leads teams in the wrong direction
• How to choose between ML, GenAI and agentic AI
• Real-world retail AI use cases (recommendations, assortment, automation)
• How a 10-person team delivers outsized business value
• AI governance, self-service, templates & AI ambassadors

🎧 Listen to more episodes of The Data Playbook for real-world stories on data platforms, GenAI, data products and cloud independence from Europe’s leading data practitioners and leaders.

🌐 More at https://www.dataminded.com/resources and subscribe to our Spotify channel.

Watch the full episode on YouTube: https://youtu.be/hzI9VizGyHM