My Amazon Guy

Steven Pope

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. -1 J

    Why Chinese Sellers Are Losing Their Advantage on Amazon – Big Shift for 2025

    Send us a text Amazon sellers in the US could see a major change in how they compete this Q4. With new tax reporting requirements for China-based sellers, profit margins may shift. This update could impact pricing, advertising, and overall sales across Amazon. Get expert help to scale now that the field is shifting. Talk strategy with an Amazon expert today: https://bit.ly/4jMZtxu Outsmart Q4 chaos, grab the Ultimate Q4 Playbook for Amazon sellers before it's too late: https://bit.ly/46Wqkm3 #AmazonNews #EcommerceUpdate #ChinaSellers #Q4Sales #amazonstrategy  Watch these videos on YouTube: What It’s Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0A Amazon Sellers Prepare For Tariff Increase Against China November 1st: https://www.youtube.com/watch?v=W8hiG0pvhNE ----------------------------------------------- Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0 Timestamps 00:00 – Amazon Treat for US Sellers 00:12 – China Seller Info Now Reported to Tax Bureau 00:33 – Applies to All Amazon Marketplaces 00:43 – How China’s Self-Reporting Used to Work 01:01 – Amazon Now Reports Directly to China’s Tax Bureau 01:08 – End of Tax Evasion & Black Hat Advantage 01:30 – Why Chinese Sellers Had Bigger Margins 01:46 – Impact of China’s Tax Brackets on Sellers 02:01 – How This Levels the Playing Field 02:14 – What to Expect in the Next Quarter 02:24 – Why US Sellers Should Act Now for Q4 02:40 – Where to Learn More for Q4 Scaling 02:54 – Final Thoughts: Trick or Treat? ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min
  2. -1 J

    Think You Can Handle Amazon Alone? Here’s What Really Happens

    Send us a text This video reveals the harsh reality of dealing with Amazon seller support, from SKUs being suspended with no clear reason to massive amounts of money being withheld. Hear directly from sellers navigating vague return reasons, account closures, and skyrocketing FBA fees. If you’re selling on Amazon, this is what you need to be ready for. Lost sales and frozen funds don’t fix themselves, get expert help before it becomes permanent: https://bit.ly/4jMZtxu You don’t get a second shot at Q4, download the Ultimate Amazon Playbook and be ready: https://bit.ly/46Wqkm3 #AmazonSuspension #FBAFees #SellerSupport #AmazonSellers #ecommercehelp  Watch these videos on YouTube: Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw ----------------------------------------------- Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0 Timestamps 00:00 - Amazon Held Funds With No Explanation 00:12 - SKU Suspended Over “NA” Return Reasons 00:31 - Frustration With Vague Amazon Support 01:01 - Escalating the Case to Higher-Level Support 01:30 - Amazon Account Suspended, Money Vanished 02:15 - Why Sellers Must Write a Plan of Action 03:00 - Amazon Image Policy Inconsistencies 03:45 - Before/After Image Resolved With Agency Support 04:18 - Huge Unexplained FBA Fees and “Other” Charges 04:48 - Carrier Fee Breakdown and FBA Cost Surprises 05:20 - Reviewing Payment Reports to Track Fee Categories ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    5 min
  3. -2 J

    How One Checklist Changed My Entire Operation

    Send us a text Adding more services too fast can slow down growth and add complexity that stalls success. This video shares how systems, content, and checklists can help scale with less stress and more results. Learn how founders can stay out of the weeds and keep their teams aligned through consistent structure. Struggling to scale without chaos? Get direct help building the systems that actually work, book a growth call now: https://bit.ly/4jMZtxu Get the Ultimate Q4 Playbook and stop guessing what works for Amazon sellers: https://bit.ly/46Wqkm3 #BusinessGrowth #AgencyTips #ContentStrategy #AmazonScaling #founderadvice  Watch these videos on YouTube: What Is AMC and Why Sellers Are Paying Attention Now: https://youtu.be/QEKnfCRT9EQ How to Crush Your Amazon Sales This Q4: https://youtu.be/7ex8n2OY2VU ----------------------------------------------- Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 - Why new services stall business growth 00:19 - Complexity keeps most agencies small 00:34 - Building scalable systems from scratch 00:57 - When everyone lands on the same conclusion 01:28 - Content creation is the easiest growth strategy 01:49 - Answer every question with a video 02:13 - Rule: Every question gets a video response 02:26 - QAQAC framework explained 02:38 - Why checklists protect clients and systems 03:08 - Internal branding and quality checks 03:36 - Business books repeat the same lessons 03:44 - Why repeating your vision matters 04:25 - How to keep growing after success 04:39 - Why founders feel less successful over time 05:17 - Build habits to respond to doubt with action ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    6 min
  4. -3 J

    How to Understand Your ASINs Entire Customer Journey on Amazon

    Send us a text This new Amazon feature offers unparalleled insights into tracking customer journeys, allowing sellers to understand customer behavior and product performance. With detailed analytics, you can now measure customer acquisition costs, lifetime value, and new customer rates. By utilizing this data, you’ll be able to optimize your product listings and advertising strategies effectively, ensuring continued growth for your brand. This powerful tool brings data-driven decision-making to the forefront of your business. Ready to elevate your Amazon sales? Let’s discuss how these features can transform your brand, book a strategy call now! https://bit.ly/4jMZtxu Crush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3 #AmazonSales #CustomerInsights #EcommerceGrowth #BrandAnalytics #AmazonAdvertising #AmazonSellers #SalesGrowth Watch these videos on YouTube: Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4 Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11 ----------------------------------------------- Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7Tyqj Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 - Introduction to Amazon’s new feature for tracking customer journey 00:30 - Viewing customer data for new and existing customers 01:15 - Understanding customer lifetime value and acquisition costs 02:00 - How to calculate new customer acquisition cost 02:40 - Analyzing search channel performance and conversion rates 03:00 - Understanding search impression conversion rate for Amazon products 03:30 - Insights on customer behavior for new vs. existing customers 04:00 - Tracking how products perform over time and top performers 04:45 - Discussing Amazon’s data on add-to-cart numbers vs. purchases 05:10 - Wrap-up: How this feature can improve Amazon listings and sales ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    5 min
  5. -4 J

    Top 5 Questions Answered in Our Amazon AMA: Strategies for Niche Success

    Send us a text In this AMA compilation, we answer the top 5 questions from our community about growing your brand in niche Amazon markets. From targeting new customers with sponsored product ads to pricing strategies for competitive categories, these insights will help you boost your market share and visibility. Whether you're dealing with limited keywords or a highly competitive market, these actionable strategies can drive real results for your business. Want personalized advice on your niche strategy? Book a call now and get the best tactics for your brand: https://bit.ly/4jMZtxu Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3 #AmazonMarketing #AmazonSellingTips #NicheMarketGrowth #BrandBuilding #AmazonStrategies Watch these videos on YouTube: Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4 Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11 ----------------------------------------------- Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 - Top 5 AMA Questions 00:14 - Question 1: Growing Your Brand in Niche Categories 01:00 - Question 2: Using Sponsored Product Ads for New Customers 02:09 - Question 3: One Brand vs. Multiple for Different Niches 03:05 - Question 4: Pricing Strategy in Competitive Markets 03:27 - Question 5: Aggressive vs. Conservative Sales Strategies 03:54 - Resources for Perfect Launch and PPC Strategies ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min
  6. -5 J

    What Got Amazon Sellers Talking? Top Commented Videos Ranked

    Send us a text This video ranks the top 10 most commented clips from past tutorials for Amazon sellers. From keyword mistakes to account verification issues, these tips triggered the most feedback. Learn what got sellers engaged and which topics sparked the strongest reactions. Tired of second-guessing your Amazon setup? Book a strategy call and fix what’s costing you sales: https://bit.ly/4jMZtxu  Crush your end-of-year goals with the Q4 playbook top sellers use to prep for peak season: https://bit.ly/46Wqkm3 Prep your ecommerce brand for holiday sales with the 2025 Ecommerce Playbook sellers trust: https://bit.ly/4hbygov Want to watch each videos? Here's the list: Top 10: Amazon Listing Optimization [Master Class] Why the Top Sellers Need to Optimize More: https://www.youtube.com/watch?v=b4okSNx5yLs Top 9: SOLVED: How to Fix Secondary Images / Photos NOT Displaying on Amazon FBA (Load UPC): https://www.youtube.com/watch?v=QuhFVVwXvYo Top 8: How to Create an Amazon Store Brand Storefront: https://www.youtube.com/watch?v=3BBiOaMehpc Top 7: How to Clear Pesticides Gating Amazon Seller Central (Answer Key): https://www.youtube.com/watch?v=hRbsQvqV3t0 Top 6: Seller Identity Verification SIV process for registering Amazon Seller account to sell in USA: https://www.youtube.com/watch?v=XHUQ33FZdCc Top 5: How to Set Deposit Method in Seller Central (Bank Account Setup): https://www.youtube.com/watch?v=FIwNlnLH6NQ Top 4: Amazon Seller Identity Verification - Now with Live Video: https://www.youtube.com/watch?v=qOQALWbVh_E Top 3: SOLVED: Connecting Brand Registry to Seller Central Account: https://www.youtube.com/watch?v=IxPh0id95Rg Top 2: I Dry Fasted for 3 Days - How it Helps Me Become a Better Leader: https://www.youtube.com/watch?v=FSEtlM6RXB0 Top 1: Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLto ------------------------------------------------------------------------------- Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYX Don't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0 Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rr Timestamps 00:00 - Why Showing Faces on Listings Drives Sales   00:16 - Product ID Type Field Cannot Be Changed   00:27 - Plug and Play Storefront Setup   00:53 - HubSpot-Style Template Use on Amazon   01:01 - How to Pass the Pesticides Gating Test   01:20 - Common Mistakes When Uploading Documents   01:30 - Fixing Deposit Method in Seller Central   01:51 - What Happens During Amazon's Live Video Call   02:17 - Brand Registry Not Connecting to Seller Central   02:43 - Turning the Body Off and On Again: Account Recovery   03:03 - What to Do With Performing Keywords in Auto Campaigns ------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min
  7. 24 OCT.

    Struggling to Compete on Price? Here’s the Better Strategy for Sales

    Send us a text In this video, we compare two key strategies to boost your Amazon sales: strikethrough discounts vs. coupon codes. Learn the benefits of both, and why strikethroughs often outperform coupons for increasing visibility and conversion rates. Find out how to use price to your advantage without competing on cost and drive more sales with the right pricing strategy. Want to drive more sales with the right pricing strategy? Book a call today to optimize your Amazon listing and boost your conversions: https://bit.ly/4jMZtxu Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3 #AmazonPricing #EcommerceStrategy #StrikethroughDiscount #AmazonSales #PriceOptimization Watch these videos on YouTube: Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4 Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11 ----------------------------------------------- Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 – Coupons vs Strikethrough Discounts: What’s Better? 00:05 – Why Strikethroughs Are Effective for Click-Through Rate 01:15 – The Impact of Price on Conversion and Sales 02:00 – How to Compete with Higher-Priced Products 03:00 – Strikethrough Pricing vs Coupons in Advertising 04:10 – Why Some Discounts Don’t Work as Expected 05:30 – How to Handle Pricing Errors on Amazon 06:20 – Competitor Pricing: How to Stay Competitive 07:10 – Building Loyalty with Premium Products 08:00 – Avoid Competing on Price Alone: Focus on Differentiation 09:00 – Re-launching Your Product Without Lowering the Price 10:10 – How to Tackle Competitors with Aggressive Discounts 11:00 – Managing Off-Amazon Pricing for Consistency 12:00 – The Impact of MAP Pricing and Keeping Prices Stable 13:00 – Final Thoughts on Dynamic Pricing Strategy ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    13 min
  8. 23 OCT.

    Is This Variation Update Helpful or Hurting Your Sales?

    Send us a text Amazon's new variation layout update affects how many options shoppers actually see. This layout shift limits product visibility after the first page, reducing conversion on hidden ASINs. Sellers need to rethink how they group products to keep top-selling variations visible upfront. Find out if your variation setup is killing your conversions, talk with an expert today: https://bit.ly/4jMZtxu Don’t go into Q4 guessing, download the playbook built to help sellers win the busiest season: https://bit.ly/46Wqkm3 #AmazonSelling #VariationStrategy #AmazonFBA #ConversionRate #listingoptimization  Watch these videos on YouTube: Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569 Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2 ----------------------------------------------- Make every click count during seasonal dips. Download the PPC guide and optimize your ad spend now: https://bit.ly/4lF0OYX If Amazon slows down, your website should pick up the slack. Book an ecommerce strategy call and plan your pivot: https://bit.ly/4kOz6rr Timestamps 00:00 - Amazon quietly changes variation layout 00:21 - How variation pages work now 00:42 - Most customers don’t go past page 1 01:06 - Should you scroll or paginate variations? 01:24 - Why limiting variations boosts conversion 01:56 - Suggested limit: 10 per parentage 02:45 - Impact on variation performance 03:26 - Breaking variations by size and color 04:00 - Final thoughts on variation structure ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    5 min
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À propos

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

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