How PiggyVest helps a new generation of Nigerians save and invest

The Nigerian Fintech space is seeing an explosion of savings, lending and investment platforms.

Today's episode features Odunayo Eweniyi, the Co-Founder and COO of PiggyVest, one of the earliest independent digital savings platforms in Nigeria.

We explore how the idea for PiggyVest was born from a viral tweet, and their journey from being a savings platform, to now, additionally, making investments accessible to every Nigerian.

In this episode, we talk about

01:36 - Launching PiggyVest with inspiration from a viral tweet

03:40 - Making investment opportunities accessible to Nigerian youths

09:43 - Learning how to make money while providing value

15:00 - Helping define what financial health looks like for Nigerian youths people

18:13 - Nigerians' saving habits by income category

22:36 - How PiggyVest built trust amongst users

24:23 - [Paystack Merchant Alert] Introducing Luno paystack.com/luno

27:02 - The typical PiggyVest user

28:02 - How PiggyVest does marketing

31:31 - The hardest thing about running a business like PiggyVest in Nigeria

33:22 - Learning some tough lessons

36:05 - Rebranding - why PiggyVest changed their name

41:24 - Overhauling the PiggyVest mobile app

43:05 - How the team measures success

44:41 - PiggyVest in 2020

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