After being a doctor for years, Bobby Peddi decided he wanted to start his own company. But he ran into an issue: There was a scarcity of information on how to start one. So Bobby spent hours researching and eventually figured it out. However, knowing that other entrepreneurs would come across the same problem, he decided to create a free state-by-state guide on how to start a company.
“It was going to be my sort of ‘good deed’ to help other entrepreneurs,” he told Carol.
The Really Useful Information Company, aka TRUIC, has revenues north of $10 million and employs 37 people. And, to this day, everything on the website is free.
So how does Bobby make money? Listen to the episode to learn how a business providing free information can earn a profit.
Bobby started in the field of medicine in the U.K. and planned on continuing when he moved to the U.S. But a few months after moving, he got the bug to start his own business and did just that. He named it Saagra, a wellness services company. Shortly after, TRUIC came to be, and Bobby decided to put all of his efforts into it, with plans of one day using it to fund Saagra.
In this episode, Carol and Bobby explore how his lack of humility and focus led to mistakes and how failure helped him change. They also discuss the structure Bobby built at TRUIC, having what he refers to as “mission commanders” and a culture of respect.
Learn more about Bobby Peddi and TRUIC
You can find more information on all our episodes at Vertical Elevation, and you can find Carol on Twitter @carolbschultz or LinkedIn: https://www.linkedin.com/in/carolbschultz/.