13 min

How Ralph 6X'd Signups While Lowering CPA by 44‪%‬ Perpetual Traffic

    • Marketing

How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months?
On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations while lowering the CPA. Interestingly, even with a highly complex and disorganized ad account, they were still getting some success because the app was great and reliable. But everything blew up when the guys at Tier 11 took over and simplified the ad account.

Listen in to hear Ralph explain what they did, the changes they made, and practical tips you can implement immediately to acquire customers and enhance their lifetime value.

IN THIS EPISODE, YOU'LL LEARN:
Media buying done rightAd tracking and why it's so importantHow to create video ads that resonate with your audienceThe power of a logical call-to-actionWhy you need to simplify all your ad accountsWe all want to pay less for more traffic
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter
OUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
DigitalMarketer Ebooks

How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months?
On today's episode, Ralph breaks down a recent case study involving a money-sending app for the Venezuelan diaspora. The goal was to generate more app registrations while lowering the CPA. Interestingly, even with a highly complex and disorganized ad account, they were still getting some success because the app was great and reliable. But everything blew up when the guys at Tier 11 took over and simplified the ad account.

Listen in to hear Ralph explain what they did, the changes they made, and practical tips you can implement immediately to acquire customers and enhance their lifetime value.

IN THIS EPISODE, YOU'LL LEARN:
Media buying done rightAd tracking and why it's so importantHow to create video ads that resonate with your audienceThe power of a logical call-to-actionWhy you need to simplify all your ad accountsWe all want to pay less for more traffic
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter
OUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
DigitalMarketer Ebooks

13 min