36 min
How Rebranding Led to a Nike Grant with Lauren Atherton Missions to Movements
-
- Non-Profit
Your branding is living and breathing ALL the time. No matter the stage you’re in, there’s always something you can be massaging.
Today’s episode features one of my favorite humans - Lauren Atherton, founder and creative director of HeartSpark Design. She’s also the website designer for my monthly giving mastermind program and is a whiz at all things design and branding.
According to Lauren, the magic of going through a rebranding process is that it helps nonprofits better understand themselves, who they are, what they do, and how to communicate with confidence.
Has your organization changed since your last rebrand? Have new donors plateaued? Are you feeling embarrassed about your website design or your copy? It’s time to bring it all back into alignment, and this value-packed conversation will inspire you to do just that!
In This Episode:
How to know when your organization is in need of a rebrand (for example: when people in your organization don’t have a clear idea of what you do!)What constitutes a brand beyond logo fonts and colors, and what a rebranding might actually involve (think website refresh, messaging work, and a more consistent brand style/identity)The importance of connection and curiosity-building in your branding. How does your audience feel about your cause? How does your nonprofit alleviate/solve that problem?How one rebranding project with Children Striving Together helped the nonprofit acquire a grant with Nike and improve website analyticsWhat to consider in a website assessment (goals of the site, first impressions, navigation/structural system, etc.) and Lauren’s favorite content management systemsThe Matchbox Method, designed by Lauren, which is one of the first branding courses of its kind meant to teach practical, tangible branding strategies for nonprofits
Resources & Links
You can follow Lauren and her work on her website and on Instagram. Be sure to check out the Matchbox Method, one of the first branding courses of its kind, which launches in May.
Spend less time posting manually and use Later for all your social media management and analytics needs!
Don’t miss DonorPerfect’s Community Conference SPARK on June 4 & 5! It’s for any fundraiser wanting to excel in donor management, program innovation, community engagement, and organizational growth. Register for FREE! RSVP: https://bit.ly/DSSPARK
Want a donor acquisition plan tailored to you? All you need to do is answer 5 simple questions. Get your personalized growth plan: https://bit.ly/DonorGrowthQuiz
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
Your branding is living and breathing ALL the time. No matter the stage you’re in, there’s always something you can be massaging.
Today’s episode features one of my favorite humans - Lauren Atherton, founder and creative director of HeartSpark Design. She’s also the website designer for my monthly giving mastermind program and is a whiz at all things design and branding.
According to Lauren, the magic of going through a rebranding process is that it helps nonprofits better understand themselves, who they are, what they do, and how to communicate with confidence.
Has your organization changed since your last rebrand? Have new donors plateaued? Are you feeling embarrassed about your website design or your copy? It’s time to bring it all back into alignment, and this value-packed conversation will inspire you to do just that!
In This Episode:
How to know when your organization is in need of a rebrand (for example: when people in your organization don’t have a clear idea of what you do!)What constitutes a brand beyond logo fonts and colors, and what a rebranding might actually involve (think website refresh, messaging work, and a more consistent brand style/identity)The importance of connection and curiosity-building in your branding. How does your audience feel about your cause? How does your nonprofit alleviate/solve that problem?How one rebranding project with Children Striving Together helped the nonprofit acquire a grant with Nike and improve website analyticsWhat to consider in a website assessment (goals of the site, first impressions, navigation/structural system, etc.) and Lauren’s favorite content management systemsThe Matchbox Method, designed by Lauren, which is one of the first branding courses of its kind meant to teach practical, tangible branding strategies for nonprofits
Resources & Links
You can follow Lauren and her work on her website and on Instagram. Be sure to check out the Matchbox Method, one of the first branding courses of its kind, which launches in May.
Spend less time posting manually and use Later for all your social media management and analytics needs!
Don’t miss DonorPerfect’s Community Conference SPARK on June 4 & 5! It’s for any fundraiser wanting to excel in donor management, program innovation, community engagement, and organizational growth. Register for FREE! RSVP: https://bit.ly/DSSPARK
Want a donor acquisition plan tailored to you? All you need to do is answer 5 simple questions. Get your personalized growth plan: https://bit.ly/DonorGrowthQuiz
The NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
36 min