Cart Insiders Podcast

Omnisend, Greg Zakowicz
  • 5,0 (5)
  • MARKETING
  • DIÁRIO
Cart Insiders Podcast

Omnisend's Cart Insiders Podcast is hosted by veteran marketer Greg Zakowicz, where he speaks with leading DTC voices, featuring insights and analysis into all aspects of ecommerce, including email, SMS, and social media marketing tactics, changing consumer behavior, and what the future of commerce holds for today’s ecommerce brands.

  1. 19/12/2023

    S5, E15: Turkeys of the Year: Roasting the Year's Not-So-Finest Moments

    Do you agree with Greg's and Gabe's turkeys of the year? What would you add to the list? With Thanksgiving and Black Friday in the rearview mirror, we take a break from our usual email marketing and ecommerce discussions and have some fun chatting about not-so-great moments of the year. Losing $100B in market value? Sending an email full of placeholders? Using ChatGPT to fill out a legal document? Greg and Gabe cover it all in this fun episode!

    31min

  2. 22/11/2023

    S5, E14: Buzzword Busters: Where Laughter Meets Marketing Lingo

    This isn't your typical email marketing podcast episode! 😅 Join Greg Zakowicz and Gabe Macaluso as they set a 10-minute timer and discuss a bunch of industry buzzwords that we think deserve some good-natured teasing. Which buzzwords are getting on your nerves?

    13min

  3. 16/11/2023

    S5, E13: Overlooked Email Marketing Tactics for Black Friday, Free Shipping Dilemma & More

    Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they take a second deep-dive into the hottest topics for the Black Friday Cyber Monday period. They explore a list of often overlooked items, discuss what new automations are worth including in your strategy, and talk about other hot topics. And, we have a text-only email in the email review segment — the kind we often receive questions about. 👀

    32min

  4. 13/11/2023

    S5, E12: Pro Tips for Black Friday Email Marketing: Popups, Subject Lines & More

    Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they dive into the hottest topics for the Black Friday Cyber Monday period. They provide tips on optimizing your popup forms for the holiday season and guide you on creating an excellent holiday email template. Plus, they share insights on BFCM subject lines and email preheaders. And let's not forget the live email review, where Greg and Gabe analyze an example from a Black Friday campaign and share some useful tips that you can apply to your marketing activities.

    27min

  5. 09/11/2023

    S5, E11: Live Email Review, Optimizing Transactional Messages & Strategies for No Discounting

    Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they discuss optimizing transactional messages, lapsed-buyer series, discounting vs. non-discounting, and they review a live Black Friday campaign, offering valuable tips and ideas for this year.

    27min

  6. 12/10/2023

    S5, E10: Email Marketing Debate - Text vs. HTML: Which Wins? Early Holiday Sales & More

    Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they discuss text vs. HTML emails, early holiday sales, engaging product recommendation quizzes, sustainability's significance in consumer behavior, and the strategy behind cart abandonment splits.

    24min

  7. 12/10/2023

    S5, E9: Ecommerce Marketing Trends 2023: H1 Report Highlights & Strategies for Success!

    Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they discuss insights and key takeaway from the new H1 2023 ecommerce email & SMS marketing report by Omnisend.

    24min

  8. 24/07/2023

    S5, E8: Boost Your Email Strategy: Opt-In Tips, Subject Line Testing, and Prime Day Insights

    Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they discuss unengaged subscribers, custom fonts, email segmentation, subscription services, and Black Friday/Cyber Monday (BFCM) holiday planning.

    21min
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Sobre

Omnisend's Cart Insiders Podcast is hosted by veteran marketer Greg Zakowicz, where he speaks with leading DTC voices, featuring insights and analysis into all aspects of ecommerce, including email, SMS, and social media marketing tactics, changing consumer behavior, and what the future of commerce holds for today’s ecommerce brands.

Informações

  • Criado por
    Omnisend, Greg Zakowicz
  • Anos de atividade
    2020 - 2023
  • Episódios
    70
  • Classificação
    Livre
  • Copyright
    © 2020 Omnisend
  • Site do podcast
    Cart Insiders Podcast

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