How Sara Connell Built a Seven-Figure Business Through Identity Shifts and Abundance

In this episode of Manifest, Manage & Multiply Money, Audrey Faust sits down with five-time bestselling author and Thought Leader Academy founder Sara Connell for a powerful conversation about the real journey behind building a seven-figure business.

Sara shares how she went from struggling to earn $20,000 to $50,000 per year as an entrepreneur to building a multi-seven-figure business. Along the way, she had to completely transform her identity, release deep money beliefs from childhood, and learn how to become a powerful steward of money.

Audrey and Sara discuss the intersection of financial clarity, profitability, mindset, and manifestation. Sara explains why strategy alone is never enough to scale a business and why identity work, subconscious reprogramming, and energetic alignment are often the real breakthroughs behind massive growth.

This episode is a must-listen for women entrepreneurs who want to grow their business while building a healthier relationship with money, leadership, and abundance.

If you have ever felt like you were “bad with money,” afraid of your numbers, or unsure if your next level is truly possible, this conversation will open your mind to what is available.

What You'll Hear In This Episode:

• Sara Connell’s journey from struggling entrepreneur to seven-figure business owner
• The childhood money beliefs that shaped her early relationship with money
• The identity shift from “bad with money” to becoming a strong steward of money
• Why getting in the right rooms can change what feels possible
• The power of investing in mentorship before you feel ready
• How six figures and seven figures require different levels of identity work
• The role of tapping, visualization, NLP, and subconscious work in business growth
• Why profitable businesses matter more than impressive revenue numbers
• How Sara tracks her numbers daily and meets monthly with her financial team
• Forecasting revenue and making proactive financial decisions in business
• Why manifestation and financial responsibility work best together

Episode Chapters

00:00 Introduction to Sara Connell

01:08 Sara’s Journey to Thought Leadership

03:27 Defining Moments Around Money

05:51 The Leap to Six Figures

09:02 The Call to Seven Figures

10:52 Transforming Identity and Mindset

12:14 Overcoming the “Bad With Money” Mindset

18:18 Creating an Abundance Plan

20:33 The Importance of Tracking Finances

22:56 Profitability vs Revenue

23:50 The Journey to Financial Literacy

25:17 Implementing Forecasting Systems

26:55 Balancing Financial Strategy and Manifestation

30:00 Worthiness and Success

32:23 Sara’s Free Gift for the Audience

36:30 Closing Thoughts and Action Steps

Free Gift from Sara Connell

Sara is generously offering listeners a free PDF copy of her book, The Science of Getting Rich for Women.

Inside the book you will find:

• Sara’s step-by-step abundance accelerator framework
• Mindset exercises and tapping sequences
• Practical strategies for moving from struggling income to six and seven figures
• Stories from 25 self-made women millionaires who built wealth from the ground up

This book includes the playbook Sara used to grow from inconsistent income to building a seven-figure business.

Download Sara’s Free Gift Here: https://www.saraconnell.com/science-getting-rich-women-freebie

Where to Find Sara Connell

📸 Instagram: https://www.instagram.com/saraconnell

🎥 YouTube: https://www.youtube.com/user/saracconnellauthor

🌐 Website: https://www.saraconnell.com/

Where Is All My Money Going?

You'll notice Audrey asks every guest if they have ever been financially phobic. About 80% say yes. Even the seven figure ones. Turns out getting to the other side of that is exactly how they grew faster.

If your own financial reports still make you nervous or nauseous, this is for you.

Every month Audrey hosts Where Is All My Money Going? A free live experience where she walks you through a QuickBooks sample company so you finally understand what your profit and loss statement is actually telling you. Seats are limited and there is no replay so no one feels awkward asking questions.

🔗 Grab your seat here: https://www.audreyfaustconsulting.com/money

About the Host

Audrey Faust, MBA, is known as The Manifesting CFO. For more than two decades she has worked with multi-six and seven-figure businesses, helping entrepreneurs understand their financials, strengthen profitability, and build long-term wealth.

Through her work, Audrey has witnessed the identity shifts and leadership evolution that occur as businesses scale and the powerful role that money mindset plays in sustainable success.

Audrey's Free Gift

If looking at your numbers brings up feelings you were not expecting, you are not alone. Audrey Faust has created a seven minute guided meditation infused with bioneural beats, designed specifically for women who want to approach their financial information with curiosity instead of fear, shame, or judgment. Listen to it before you open your QuickBooks, your bank account, or your profit and loss statement. It will change the energy you bring to that moment.

🎧 Get instant access here: https://www.audreyfaustconsulting.com/meditation

Subscribe & Follow

If you enjoyed this episode, consider leaving a review or sharing it with another woman entrepreneur who would benefit from these conversations.

And until next time…

Keep manifesting, managing, and multiplying your money.

If you’re ready to go deeper, I’ve got some powerful ways to support you. Join me inside my world:

🌐 Website: https://www.audreyfaustconsulting.com/

📸 Instagram: https://www.instagram.com/manifesting_cfo/

💼 LinkedIn: https://www.linkedin.com/in/audreyfaust/

🎥 YouTube: https://www.youtube.com/@TheManifestingCFO