How she makes $500k/yr from online training Gym World Worldwide

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Melissa Shevchenko (https://www.instagram.com/fitgirlsrock.melissa/), an online fitness coach whose business profits $500k/yr, to talk about how she grew a big business without having a big following.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://blog.johnisbuilding.com/subsc...) so you don't miss out.

Show notes:

(1:29) Introducing Melissa & how she started her online coaching business

(3:27) Peak in-person training revenue vs. online coaching

(5:29) How to get clients on social media

(7:50) Who does Melissa target?

(8:46) How Melissa packages and prices her services

(13:39) Using Facebook and top-notch customer service to convert leads into clients 

(17:58) How Melissa draws people into her Facebook Group

(20:21) How Melissa's husband got involved in the business

(22:45) Why Melissa transitioned from in-person training to online coaching

(28:50) How does Melissa retain clients after her 6-week challenge

(32:08) Does a target market help build a better community?

(33:10) What Melissa's long-term program entails

(35:14) What are Melissa's goals for the business?

(38:54) What does Melissa's marketing look like?

(39:34) What skillsets do you need to be an online coach?

(41:15) What does the sales process look like?

(43:31) Overcoming imposter syndrome

(47:34) Melissa's advice for starting an online business

(49:59) Where to go if you want to find Melissa