How ShipBob became an ecommerce giant with CMO Casey Armstrong

Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation. 

Casey Armstrong knows his way around ecommerce marketing – he's led both B2B and B2C marketing teams during his career.

On this week's episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including:

• Why they started with only a few channels
• Casey's advice for partnering with bigger brands
• How they built out their marketing team
• How their messaging has evolved with their ICP