How Sir Kensington's Is Dethroning Heinz In The Ketchup Kingdom

When Scott Norton and his co-founder, Mark Ramadan, were in college, they had a thought: why are American consumers totally chill about their ketchup? After all, the stuff we all grew up on is loaded with junk like high fructose corn syrup, canola oil and tomato paste.

But instead of going back to bonging beers and eating take-out pizza like most college kids would do at this point, they took their concept a step further and asked themselves, "What would happen if we turned the ketchup industry on its head?"

The result is Sir Kensington's, a condiment company that replaces all the nastiness with high-quality ingredients like whole tomatoes, raw sugar and humane, free range eggs.

In this episode, Scott walks me through his decision making process and the journey he took to launch the company. We also get into how he thinks about business as a force for good, how he came up with the highly amusing and fictional character, Sir Kensington, and what advice he'd give to his younger self.

The audio quality on this one is...well, I won't lie to you. It's not good. But the content and Scott's awesome energy more than make up for it.

Full show notes: wecouldmakethat.com/scott