How Slack Used Customer Proof to Evangelize and Drive Revenue with Harsh Jawharkar

Taking Flight: GTM Experiments From Today's Top Leaders Podcast

On this episode of Taking Flight, host Erik Kostelnik has the pleasure of diving into the creative mind of product and marketing legend, Harsh Jawharkar.

Harsh has one of the most successful careers in go-to-market; heading global product and partner marketing at Zendesk, leading marketing at Slack, switching to B2C and overseeing marketing and partnerships at Narvar, and finally running marketing at Atlassian.

As a first-generation immigrant, Harsh talks about how he started in engineering and then transitioned into B2B product and marketing. He also shares some experiments and processes he used to live the American dream.

As they chat, Erik and Harsh are tasting items from a featured flights that's sponsored by a vendor in the Postal marketplace. This episode was sponsored by ⁠Scoville Laboratory Hot Sauce Challenge from Thoughtfully Gifts.

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