Starting a business is easy. Scaling it is where things get a bit more challenging.
70% of start ups fail within two to five years of launching. Not encouraging numbers.
In today’s competitive market, even establish businesses are facing new and unanticipated market challenges.
Still, we are firmly in the Age of the Entrepreneur, with solopreneurs launching new micro businesses, creators developing new products and services, and mega corporations being told to “be more entrepreneurial” in their thinking.
In this new and often chaotic environment, what are current best practices? What do those who succeed have in common? What should we at least be considering as we navigate a market where it seems that none of the old rules still apply?
To get a better idea of what successful startups do right, I reached out to a man who’s mentored 100’s of startups and whose career has been deep in the fast growing MarTech (marketing technology) sector.
Dan McGaw, is CEO of McGaw.io, an analytics and marketing technology consultancy and SaaS platform, UTM.io.
Dan previously was Head of Marketing at Kissmetrics and worked as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing data.
He was also selected to be a United States Ambassador of Entrepreneurship by the United States Department of State.
In this episode of A Seat at The Table, Dan talks about:
Why ‘traction’ can be more important initially than sales or profits.The critical, but often overlooked, role that corporate culture plays in building a successful business.Why data is important - but so is human instinct - in making the right decisions.What the ideal MarTech stack looks like today.
Learn more about SPINEXPO: https://www.spinexpo.com
Connect with Dan McGaw: https://www.linkedin.com/in/danielmcgaw/
Dan's websites: mcgaw.io and utm.io
Get Dan's FREE ebook: text +1-415-915-9011
A Seat at The Table website: https://seat.fm
Contact us at A Seat at The Table: https://seat.fm/contact-us/