20 min
How the fitness industry is turning into a wellness industry with Andy Peat | Industry change Episode 24 Industry Change
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- Business
Want to know the importance of technology and mental health in the fitness industry? In this episode Richard chats with the Chief Operating Officer of LIFT Brands Andy Peat. Andy was 17 when he started out in the industry, conveniently not having to tell anyone his age… he was a personal trainer, worked on cruise liners and then became a SNAP fitness franchisee and from this he became the CEO of SNAP fitness Australia at the age of 25. Now he is the COO of LIFT Brands and the creator of technology fitness and nutrition app ‘Nomergy’. Take a read or watch the full interview…
What are the fundamentals of growing in the fitness industry?
Andy’s quick progression in the industry was a credit to timing, luck and proven skills. He also emphasises the importance of putting yourself out there and know what people want to hear, from this he got the opportunity to learn and prove himself once he was in the role as CEO.
When Andy started as CEO he has no right to the job, he didn’t have a degree or much experience but he was great at selling franchises and selling gym memberships, but obviously running a $100 million business was next level! So he talked to the right people, educated himself and delivered results!
How do you deliver the results when you are still learning?
Observe and learn – During the first three months as CEO Andy he took a back seat and observed what the operators did, he learnt the goods and the bads within the industry from this.
Back yourself – Andy had to back his own ideas and add his own flavour to the business. Andy believes “It’s one thing to back yourself but actually going in and doing it is another.” A big thing that distinguished him was that he followed through with his ideas.
Work WITH people – Andy always enjoyed working with people and building relationships. He has a lot of empathy because he was a previous SNAP franchisee so the SNAP franchisees were able to relate to him and be on the same page because of his experience.
Educate yourself – Outside of work during the early stages of Andy being CEO, he was in a relentless study mindset. He studied business, he became a student of business, fitness and of the industry. He learnt from people 100 years ago and explored the tycoons of the industry today. He read and listened to everything he could in his free time. At the time he wasn’t sure it was working but over time he realised he was using things he learnt.
Did the need to educate yourself come because you had the job or did it come because you wanted to know it in the future?
It was a bit of both for Andy, but there was an urgent need to educate himself because he had the job. He didn’t tell anyone his age so people assumed he was older. The motivation came to learn ‘adult talk’ early so he could stand at the same level with the franchisees and give himself enough time to deliver results.
He knew he could get the results but he wanted to buy some time to be able to develop a stronger understanding and back himself on different things in the industry. The true test was dealing with adversity, since he was still young he could get stuck into fixing problems rather than delegating others to do them.
Looking into the future, saw the problems with sales, mental health and has created an app.
At the time Andy was CEO of SNAP fitness in Austr
Want to know the importance of technology and mental health in the fitness industry? In this episode Richard chats with the Chief Operating Officer of LIFT Brands Andy Peat. Andy was 17 when he started out in the industry, conveniently not having to tell anyone his age… he was a personal trainer, worked on cruise liners and then became a SNAP fitness franchisee and from this he became the CEO of SNAP fitness Australia at the age of 25. Now he is the COO of LIFT Brands and the creator of technology fitness and nutrition app ‘Nomergy’. Take a read or watch the full interview…
What are the fundamentals of growing in the fitness industry?
Andy’s quick progression in the industry was a credit to timing, luck and proven skills. He also emphasises the importance of putting yourself out there and know what people want to hear, from this he got the opportunity to learn and prove himself once he was in the role as CEO.
When Andy started as CEO he has no right to the job, he didn’t have a degree or much experience but he was great at selling franchises and selling gym memberships, but obviously running a $100 million business was next level! So he talked to the right people, educated himself and delivered results!
How do you deliver the results when you are still learning?
Observe and learn – During the first three months as CEO Andy he took a back seat and observed what the operators did, he learnt the goods and the bads within the industry from this.
Back yourself – Andy had to back his own ideas and add his own flavour to the business. Andy believes “It’s one thing to back yourself but actually going in and doing it is another.” A big thing that distinguished him was that he followed through with his ideas.
Work WITH people – Andy always enjoyed working with people and building relationships. He has a lot of empathy because he was a previous SNAP franchisee so the SNAP franchisees were able to relate to him and be on the same page because of his experience.
Educate yourself – Outside of work during the early stages of Andy being CEO, he was in a relentless study mindset. He studied business, he became a student of business, fitness and of the industry. He learnt from people 100 years ago and explored the tycoons of the industry today. He read and listened to everything he could in his free time. At the time he wasn’t sure it was working but over time he realised he was using things he learnt.
Did the need to educate yourself come because you had the job or did it come because you wanted to know it in the future?
It was a bit of both for Andy, but there was an urgent need to educate himself because he had the job. He didn’t tell anyone his age so people assumed he was older. The motivation came to learn ‘adult talk’ early so he could stand at the same level with the franchisees and give himself enough time to deliver results.
He knew he could get the results but he wanted to buy some time to be able to develop a stronger understanding and back himself on different things in the industry. The true test was dealing with adversity, since he was still young he could get stuck into fixing problems rather than delegating others to do them.
Looking into the future, saw the problems with sales, mental health and has created an app.
At the time Andy was CEO of SNAP fitness in Austr
20 min