22 min
How the Stanley Cup Became the Internet's Favorite Water Bottle The Journal.
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- Daily News
The Stanley Quencher, an insulated water bottle, is everywhere these days. And the popularity has been good for the company. Stanley generated $750 million in revenue last year. WSJ's Callum Borchers explains how a brand traditionally loved by outdoorsmen has become the new favorite of moms and teen girls.
Further Reading:
The New Office Status Symbol Holds a Lot of Water—and Has a Wait List
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Stanley Quencher, an insulated water bottle, is everywhere these days. And the popularity has been good for the company. Stanley generated $750 million in revenue last year. WSJ's Callum Borchers explains how a brand traditionally loved by outdoorsmen has become the new favorite of moms and teen girls.
Further Reading:
The New Office Status Symbol Holds a Lot of Water—and Has a Wait List
Learn more about your ad choices. Visit megaphone.fm/adchoices
22 min