How the "We Buy Ugly Homes" Franchise Turns Distressed Properties Into Very Profitable Deals

Episode 124: In this episode of Pursuit of Profit, Mike Oberholtzer of HomeVestors ("We Buy Ugly Homes")franchise explains how franchisees are finding profitable off-market real estate deals—even in a shifting housing market. We break down this unique system behind sourcing distressed properties, avoiding overpaying, and building a repeatable deal pipeline. If you’re struggling to find real estate opportunities, this episode gives you a proven path forward. Take a listen!

3 takeaways:

1️⃣ The Best Deals Aren’t Listed

2️⃣ Systems Beat Hustle

3️⃣ Market Shifts Create Opportunity

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Timestamps:

00:00 - Intro

01:48 - How does HomeVestors work

09:46 - Marketing

15:19 - The process explained

27:25 - Funding

39:53 - Investment

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Links:

HomeVestors

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Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.