How this niche podcast grew to 3.4 mil downloads and 2.3k reviews (Katrina Ubell, MD, Weight Loss for Busy Physicians) [Ep. 19‪]‬ The Wit & Wire Podcast

How does a podcast called “Weight Loss for Busy Physicians” go on to pass 3 million downloads and 2,300+ Apple Podcast reviews with such a niche audience?
There’s a huge misconception that “going niche” will limit your audience or growth potential as a podcaster. So today, master certified weight loss coach Katrina Ubell, MD shares why getting specific was actually the key to her success, and how she was able to strategically increase her review count, her client roster, and her business, all through podcasting.
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By the end of this episode, you’ll learn...
Why and when Katrina decided to start a podcast. (Spoiler: it wasn’t a lifelong dream.)Why Katrina decided to target such a niche audience, and how that decision has helped her podcast reach tens of thousands of listenersThe exact strategy Katrina used to get over 2,000 reviews for her podcast (and counting!)Why Katrina decided to do a solo podcast instead of an interview format, and how that decision has had an impact on her growth and businessHow Katrina turns podcast listeners into eventual clients
Learn more about Dr. Katrina Ubell and her podcast Weight Loss for Busy Physicians at katrinaubellmd.com .
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