How This Website is Helping Solve the Mental Health Crisis with Ben Camp of Recovery.com

"Everyone's recovering from something."

Millions struggle to find the treatment they need, often unsure where to begin.

That’s where Ben Camp, CEO and co-founder of Recovery.com, comes in.

Ben is leading a revolution in how people access addiction and mental health care, making it easier and more trustworthy than ever before.

In this episode, Ben discusses how Recovery.com built a patient-first platform in an industry where trust is paramount, scaled it using unconventional strategies, and successfully navigated a major brand pivot. From his marketing background to testing their model in India and raising Series B funding, Ben’s journey is one of overcoming significant challenges with a bold, patient-centered approach.

Tune in to hear how Recovery.com is reshaping the mental health recovery landscape and what’s next in the fight for better care.

Tune in to learn:

• How testing the company’s platform in India before the U.S. helped fine-tune their freemium model
• What it looks like to balance mission and business incentives without compromising patient trust
• Why buying the Recovery.com domain became a turning point

Jump into the conversation:

(00:00) Intro

(00:38) Meet Ben Camp of Recovery.com

(01:50) How Recovery.com got started

(06:09) A freemium model that converts

(08:33) Fundraising lessons from their first investor

(11:48) How to scale with purpose

(15:37) Why Recovery.com was a game changer

(21:16) The early days of hiring and growing the team

(25:56) When to step back and let the team lead

(29:24) The strategy behind acquisitions and funding choices

(37:03) What growth looks like in the year ahead 

Connect with Ben Camp: https://www.linkedin.com/in/benjamincamp/

Check out Recovery.com: https://www.recovery.com

Podcast Sponsor

Valency Fund

Flexible funding solutions designed for sustainable growth of Wisconsin companies.

Learn more at https://www.valencyfund.com/

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Startup Wisconsin's mission is to connect, educate, inspire, and grow tech startup communities across the state, not just during events, but year-round. This podcast is part of that vision, creating deeper connections and sharing the knowledge that helps Wisconsin's startup ecosystem thrive.

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