How to be a customer-centric brand Business School Podcast with Dan Roberts

Having a customer-centric business will help you waste less time marketing badly, get more sales, build a brand quickly and make your company more fun to work for.In today's episode in look at the 4 key areas. After listening you will look at the way you use social media, design products, create policies and write ads in a new way.I place added attention to the’ heroes journey' - a reminder for all of us that when we communicate we should not be the hero, but our customers are the heroes in t...