In this episode, we have one of the legends, Lisa Patrick. Lisa is a successful serial entrepreneur, investor, speaker, leader, and former private investigator. She's known for her unique ability to quickly make complex principles simple to execute so that entrepreneurs, business owners, and leaders can reach their fullest potential specifically with their businesses. She's also written a book with our mutual friend Jim Cathcart, titled Intelligent Curiosity - The Art of Finding More.
Lisa shares valuable insights about creating a personal brand and the key elements to help thought leaders stand out. She also talks about principles on being real and belongingness, and what the relevancy framework is.
So, let’s join in the conversation now and understand these priceless principles.
“Whether we're an employee in an organization of tens of thousands, or we're a solopreneur, we're an entrepreneur, we do have an online footprint, and we need to take control of that.” - Lisa Patrick
"I think the most important thing is that when you are an investigator, a personal investigator of your own life, never ever not walk through the door when the opportunity knocks.” - Lisa Patrick
"When you have a ‘belongifyed’ organization, you have a company that advances forward together." - Lisa Patrick
[00:37] Greetings and introduction of Lisa Patrick
[01:35] Creating a personal brand
[03:16] Four key elements to help thought leaders stand out
[05:19] Have somebody to help you see the different aspects of your goal/brand
[08:08] The importance of branding in the culture today
[09:07] From being a private investigator to being an amazing speaker, author, and brand expert
[14:00] Your personal and brand your company brand are different
[18:07] Just be real, walk the talk, and foster belongingness
[21:50] The relevancy framework
[23:29] Step out, not step down
[27:44] Intelligent curiosity
Make Your Day Mesmerizing!