Back with YouTube sensations, Dirt Farmer Jay and Dirt Farmer Maggie. Their central theme of authentic living leads to plenty of revenue from videos with millions of views each. We hear about the power of mutual respect. There’s an odd twist on the question, “How does having entrepreneurial parents affect the kids?” It’s also likely that the craziest thing ever to happen in your business did not involve a taser. They share a pitfall to avoid that comes from their corporate days—and is both important and scalable. We discuss getting beyond defining success to seeking significance. And there’s important advice for anyone who thinks they want to go into business with a spouse.