17: How to best engage consumers in China China Paradigms

In this episode of China Paradigms, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful loyalty programs in China.

Transcript here: https://daxueconsulting.com/china-paradigm-transcript-loyalty-programs-brands-in-china/