How to blog effectively? (Slides)

What do we know about audiences, readership and patterns of use of political analysis on-line? Chair: Blake Ewing (Graduate Editor, Politics in Spires, DPIR) Andrew Sparrow - The rise of the Guardian Politics Blog, (Editor, Guardian Politics Blog) Chris Prosser - Uses of analytics data (Deputy Graduate Editor, Politics in Spires, DPIR), Rosemary Bechler - openDemocracy: A public service on the web? (Editor, OpenDemocracy) and Vicki Nash - Current research on on-line risk (Oxford Internet Institute)