13 min
How to Bridge the Gap Between Consumer Behaviour and Brand Readiness with Sarah Hofstetter Career Success Podcast
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- Business
Sarah Hofstetter is currently the President of Profitero, a leading eCommerce software provider helping thousands of brands improve their eCommerce ROI. She is also a member of the board of directors for Campbell Soup Company.
Because of her work, Sarah has been recognized by Ad Age’s “40 Under 40” and Adweek 50 but she also has taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit.
In this video, we will discuss with her Brand readiness: how brands can make themselves future-proof in an ever-changing digital world.
Topic Covered in this Podcast:
How can companies assess the readiness of their brands? Which key indicators or aspects should they be paying attention to?
Which are the main mistakes companies make which prevent their brand from being "ready" for new consumer behavior?
Which would be the main verticals within marketing in terms of consumer behavior that brands should start to get ready for?
How can brands and teams keep up with the latest trends and updates? Are there any platforms you would recommend to keep an eye on?
Sarah Hofstetter is currently the President of Profitero, a leading eCommerce software provider helping thousands of brands improve their eCommerce ROI. She is also a member of the board of directors for Campbell Soup Company.
Because of her work, Sarah has been recognized by Ad Age’s “40 Under 40” and Adweek 50 but she also has taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit.
In this video, we will discuss with her Brand readiness: how brands can make themselves future-proof in an ever-changing digital world.
Topic Covered in this Podcast:
How can companies assess the readiness of their brands? Which key indicators or aspects should they be paying attention to?
Which are the main mistakes companies make which prevent their brand from being "ready" for new consumer behavior?
Which would be the main verticals within marketing in terms of consumer behavior that brands should start to get ready for?
How can brands and teams keep up with the latest trends and updates? Are there any platforms you would recommend to keep an eye on?
13 min