34 min
How to Build a Brand that Consumers Can Relate To A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders
-
- Entrepreneurship
The value of establishing a strong brand is indisputable. Even in tough times companies with power brands - or even just strong brand recognition within one sector - outperform the market.
Established brands are also better positioned to ride the economic peaks and troughs that often crush near competitors.
While understanding why we need to invest in brand building is easy, figuring how to do it is a bit more complicated.
Meet Carolyn Walker, CEO & Managing Partner of Response Marketing, an award-winning independent marketing agency that has help market leaders such as Logitech, McAfee, Office Depot and Tylenol build revenues and maximize market competitiveness.
Today, Carolyn will be sharing her expertise on
1. Why brands need both brand building and performance marketing to ensure their survival.
2. The critical role of ‘core belief’ in brand building.
3. Whether marketing can actually save brands that are failing.
USEFUL LINKS:
Asianet Consultants: https://asianetconsultants.com
Response Marketing's website: https://response.agency/
Connect with Carolyn Walker: https://www.linkedin.com/in/carolynwalker/
Visit A Seat at The Table's website at https://seat.fm
The value of establishing a strong brand is indisputable. Even in tough times companies with power brands - or even just strong brand recognition within one sector - outperform the market.
Established brands are also better positioned to ride the economic peaks and troughs that often crush near competitors.
While understanding why we need to invest in brand building is easy, figuring how to do it is a bit more complicated.
Meet Carolyn Walker, CEO & Managing Partner of Response Marketing, an award-winning independent marketing agency that has help market leaders such as Logitech, McAfee, Office Depot and Tylenol build revenues and maximize market competitiveness.
Today, Carolyn will be sharing her expertise on
1. Why brands need both brand building and performance marketing to ensure their survival.
2. The critical role of ‘core belief’ in brand building.
3. Whether marketing can actually save brands that are failing.
USEFUL LINKS:
Asianet Consultants: https://asianetconsultants.com
Response Marketing's website: https://response.agency/
Connect with Carolyn Walker: https://www.linkedin.com/in/carolynwalker/
Visit A Seat at The Table's website at https://seat.fm
34 min