18 min

How to Build a Brand with Social Good in Its DNA Retales From the Frontline

    • Business

Weaving social good into your brand’s DNA is no longer optional—customers expect it. In fact, 89% of Gen Zers would rather buy from a company that is addressing social or environmental issues than from one that is not, and 92% say they would switch to a brand associated with a good cause. In this episode, Lisa Gurwitch, President and CEO of Delivering Good, and Kelly Cobb, Vice President of Community and Giving at Bombas, sit down with host Matt Rubel to talk about how companies do well by doing good and how their partnership is helping families affected by poverty and disaster in communities across the US.

Weaving social good into your brand’s DNA is no longer optional—customers expect it. In fact, 89% of Gen Zers would rather buy from a company that is addressing social or environmental issues than from one that is not, and 92% say they would switch to a brand associated with a good cause. In this episode, Lisa Gurwitch, President and CEO of Delivering Good, and Kelly Cobb, Vice President of Community and Giving at Bombas, sit down with host Matt Rubel to talk about how companies do well by doing good and how their partnership is helping families affected by poverty and disaster in communities across the US.

18 min

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