30 min
How To Build a Buyer-Focused Sales Funnel The Dadpreneur Podcast
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- Parenting
Our guest today will talk to us about a concept he calls the Buyer Focused Sales Funnel. Peter has created a framework that removes the need to sell to your customers. Peter's sales process helps sales teams create the "lean forward moment" in any business transaction without the need to pressure the customer into buying your product or service.
During 20+ years in sales and marketing leadership roles in SMEs and in multinational corporations like Canon, 3M and CSC, Peter found that the usual inward-looking and product-focused selling approaches were increasingly failing to achieve the desired results.
It turned out that for a long time buyers have hated being treated by sellers like a sales opportunity. What they have wanted instead is to be educated, advised and guided to enable them to make informed buying decisions.
We'll also talk about what you need to do to make salespeople a succeed.
Website: https://peterstrohkorb.com/sales-assessment
Connect on LinkedIn: https://www.linkedin.com/in/peterstrohkorbsalesmarketing/
Our guest today will talk to us about a concept he calls the Buyer Focused Sales Funnel. Peter has created a framework that removes the need to sell to your customers. Peter's sales process helps sales teams create the "lean forward moment" in any business transaction without the need to pressure the customer into buying your product or service.
During 20+ years in sales and marketing leadership roles in SMEs and in multinational corporations like Canon, 3M and CSC, Peter found that the usual inward-looking and product-focused selling approaches were increasingly failing to achieve the desired results.
It turned out that for a long time buyers have hated being treated by sellers like a sales opportunity. What they have wanted instead is to be educated, advised and guided to enable them to make informed buying decisions.
We'll also talk about what you need to do to make salespeople a succeed.
Website: https://peterstrohkorb.com/sales-assessment
Connect on LinkedIn: https://www.linkedin.com/in/peterstrohkorbsalesmarketing/
30 min