How to Build a Successful Brand, with Sebastian Öhrn from Myrqvist yaylive, the loyalty podcast for DTC brands

This episode welcomes Sebastian Öhrn, founder of Myrqvist, a handcrafted shoe brand ready to disrupt the traditional business model by selling direct to consumer. We're going to look back at the start of Myrqvist, what has been key to the brand success and more particularly what have been the main drivers to Myrqvist customer's loyalty and how to apply them to your brand.