How to Build an Amazon Content Strategy - VENDO Podcast Ep. 104

Starting off 2023 strong, this week the VENDO Podcast features Christina Passmore, CEO and Founder of Christina Ink, and VENDO's very own Head of E-Commerce Content, Jennifer Kaba. Join in to learn all about building a content strategy as an Amazon Seller. Topics Include: - Content Marketing to Grow Your Amazon Business (4:10) - Leveraging Video Content on Amazon (7:05) - 6 Step Content Strategy (9:15) - Brand Voice & Persona (10:30) - Importance of Audience Personas (13:38) - Using Brand Analytics to Help Guide Your Audience Persona (15:12) - Content Pillar Formation (17:43) - 3 Tips to Consider When Repurposing Content (26:50) - Converting Your Content To Fit Amazon (28:53) - Commonly Flagged Copy (43:26) - Measuring and Track (48:51) - SEO (52:56) Featuring: - Christina Passmore, CEO & Founder, Christina Ink - Jennifer Kaba, Head of E-Commerce Content, VENDO - Nicolas Martinez, VP of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: www.youtube.com/channel/UCr2V ➡️ Spotify: open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark: 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing