How To Build An Attention Grabbing Brand With Richard Honiball

In this episode of Building Brand Advocacy, Paul Archer is joined by Richard Honiball. They discuss their backgrounds in retail, brand design and trend, product development and sourcing, luxury retail, department store buying, and specialty retail. They also discuss effectively serving the audience while staying true to your brand identity.
Richard is a highly skilled customer relationship leader with extensive experience in developing brand building strategies. He is the current Executive Vice President, Global Chief Merchandising & Marketing Officer for the Navy Exchange Service Command (NEXCOM). Before joining NEXCOM, he was the SVP of Marketing, Licensing & E-commerce at Haggar Clothing Co. Richard is a well-known brand builder with a flair for making brand growth decisions that increase the uniqueness and originality of brands.

• LinkedIn: https://www.linkedin.com/in/rhoniball
• Website: http://m.nexcom.com 

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