How to Build an Authoritative B2B Personal Brand - With Michelle Griffin B2B Podcasting | A show about the ultimate B2B sales & marketing strategy

Have you discovered the incredible power of a personal brand?

When thought or business leaders uncover how a personal brand can increase ROI, augment influence and build an audience with their ICP, they’ll start investing into their niche expertise.


🎙️ Michelle Griffin is the latest guest on B2B Podcasting. She is the founder of BRANDthority and host of “The Business of You”, a LinkedIn Live Show.


Her expertise as a personal brand consultant will help business leaders get out of their comfort zone and step into a new phase of marketing that will prove effective at reaching their audience.


➡️ If you’re stuck in the process of building your personal brand, THIS is the episode for you!



Main Takeaways:

💎 Learn the power of a personal brand for your company

💎 Discover your niche expertise and how you can build your brand

💎 Get the results you want when you invest in your personal brand

💎 A podcast can augment your messaging and expertise

💎 Repurpose your thought leadership for all digital platforms



Timecodes:

⏰ 00:00-05:09 | A personal brand is vital for your company

⏰ 05:09-10:44 | Discover Michelle’s 7-steps to help brand leaders

⏰ 10:44-17:21 | What are the quantitative results to building a brand for yourself?

⏰ 17:21-21:21 | Learn how a show or podcast can help your message increase

⏰ 21:21-25:43 | Featured guests increase the ROI for your show

⏰ 25:43-29:52 | Learn how to repurpose your content for digital platforms

⏰ 29:52-34:12 | A consultant can help you find your niche message and expertise



Quotes:

💬 “We need to be visible, because at the end of the day, it's trust—we need to have that trust and relatability.” - Michelle Griffin

💬 “Brand leaders need to be more visible and the way to do it is with a really well-defined personal brand.” - Michelle Griffin

💬 “You don't need to be a solopreneur and entrepreneur to build your brand.” - Michelle Griffin

💬 “When you have a personal brand, you differentiate on your point of view because everyone can be differentiated—everyone has a different point of view and perspective.” - Michelle Griffin

💬 “B2B needs more personalization and humanization of our brands.” - Michelle Griffin

💬 “Clarity is priceless beecause thought leaders are solving problems that people don't have the language for, so helping them see clearly brings confidence that helps them sell their product at a higher level.” - Kap Chatfield

💬 “In the world of digital marketing you can't just put out one video to rule them all and hope that one video will last you a few years—it's this consistent game of showing up, bringing unique perspective, but also having it be streamlined around one narrative.” - Kap Chatfield

💬 “When you build a brand, your marketing is just getting out there consistently.” - Michelle Griffin

💬 “Your brand says everything about you and you're gonna have to have a clear focus and be differentiated so you speak to the right people.” - Michelle Griffin

💬 “When you're speaking to the exact pain points of the people you're helping, they're going to hear you so make sure you're positioned and clear and focused and you will pop out.” - Michelle Griffin



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Reach out to Rveal Media:


- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw


CONNECT WITH MICHELLE GRIFFIN

Follow Michelle on LinkedIn

Check out Michelle’s business, BRANDthority

Check out The Business Of You