How to Build Emotionally Powerful Campaigns in Difficult Times & Our New Emotion AI Metrics!

Today’s episode features Graham Page, Global Managing Director, Media Analytics at Affectiva, a Smart eye company. 

Graham and I discussed some takeaways from his recent presentation on how to brands can leverage Emotion AI for powerful campaigns during difficult times, plus a deep dive into our recent product release around conversational engagement and valence metrics. Listen to learn more. 

Links of interest: 

• Press Release: Smart Eye Expands Use of Affectiva Emotion AI for Qualitative Research:  https://www.businesswire.com/news/home/20220921005286/en/Smart-Eye-Extends-Use-of-Affectiva-Emotion-AI-for-Qualitative-Research-with-Conversational-Engagement-and-Valence-Metrics
• See our new qualitative research AI tool in this video: https://www.youtube.com/watch?v=wR_MNThNMxY
• Graham's talk at the 2022 Neuromarketing Web Forum, hosted by NMSBA -  Leveraging Emotion AI to Build Emotionally Powerful Campaigns in Difficult Times: https://www.neuromarketingworldforum.com/agenda/september-29/the-world-s-on-fire-fancy-a-burger

• Download the Playbook: The Power of Inclusive Portrayal in Advertising - How to Get it Right

• Blog: Navigating Sustainability in Advertising with Emotion AI