How to Build Strong Realtor Relationships with Marianne Cherico

If reaching out to real estate agents feels uncomfortable, awkward, or discouraging, this episode is for you.

Many home stagers want steady realtor referrals, yet hesitate to put themselves out there because they question their value, fear rejection, or assume they are not established enough. In this conversation, we unpack why mindset is often the biggest blocker and how shifting how you see yourself changes everything about how you show up.

In this episode, I’m joined by Marianne Cherico, a longtime coach and former real estate professional who helps home stagers build confidence, own their value, and create strong, sustainable realtor relationships.

We talk honestly about what actually works, what gets in the way, and how to start taking action even when you feel unsure.

In this episode, we cover:

• Why mindset plays a bigger role in realtor relationships than marketing tactics
• How imposter syndrome quietly stops stagers from reaching out
• Why owning your value comes before visibility and outreach
• What realtors actually care about when deciding who to work with
• How to approach agents without sounding salesy, desperate, or awkward
• Simple ways to start building long-term relationships, not one-off jobs
• Why consistency and patience matter more than quick wins

  This episode is especially helpful if you want more referrals, stronger partnerships, and a clearer way to talk about what you bring to the table.

Resources mentioned in this episode:

• Marianne’s free resource, Three Steps to Fully Book Consults with Agent Referrals
• Marianne’s podcast, Home Stagers and Designers on Fire
• Work with Marianne
• The Social Stager Club for home stagers who want simple, strategic marketing support
• The free Home Staging Starter Kit, a free week of The Social Stager Club

If marketing or outreach has been holding you back, this conversation will help you rethink how you show up and take the next step with more confidence.