How to Build Your Business with Podcasting - Matt Johnso‪n‬ The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Podcasting can be a powerful marketing tool for your business, regardless of which side of the microphone you’re on. As a podcast expert, Matt Johnson teaches that everything comes down to the foundation of what is the clear and compelling idea of why people should listen to you. If your podcast doesn’t build a sense that you’re the expert, then it doesn’t accomplish the mission