How to build your nation of true fans, with Stephen Woessner Onward Nation
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- Business
Good Morning…I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation.
One of the things that I love most about my role at Predictive — is that every single day — I have an opportunity to talk with, work alongside with, and teach and share with business owners just like you.
They might own a marketing or advertising agency as I do, or they might be a rockin’ awesome business coach, or maybe the owners of a consultancy — and they too love being in the trenches being helpful…sharing the best of what they’ve got with their audience…and as a result…they’ve started to — or have already — built a nation of true fans.
All of the what, why’s, and how to’s for build a nation of true fans is what we’re going to focus on in today’s solocast.
I’ll map it out in full transparency — and as always — please let me know if you have any questions or concerns. I’m happy to help.
As you’ll hear in a few minutes — your first step in building your nation of true fans has nothing to do with the actual content delivery platform — channel — or the type of cornerstone content you create — but has everything to do with the value and helpfulness of what you will be creating, sharing, and delivering to your audience, because your nation of true fans will be built on a foundation of valuable, super helpful content that your audience can use to be better at their jobs everyday.
Your nation of true fans will know your heart and that your intention is to help them grow, to learn, and to be better. It never feels like a transactional relationship.
They don’t feel like you’re trying to monetize them.
Do they spend money on your services and what your team provides — yes — your true fans do. And the rest of your audience are there just for the golden nuggets — and that’s 100 percent okay.
So let’s begin walking down this path — you and I are going to take a look at strategy and tactics for how you can build a nation of true fans from the cornerstone content you are creating on a consistent basis. The way you win long-term is by creating content that develops and nurtures long-term relationships with your audience.
These relationships are what Wired Magazine founder Kevin Kelly calls “True Fans.” And in my opinion — true fans represent your ROI Scorecard’s ultimate vital metric.
To paraphrase Kelly — any business owner can create a solid revenue stream around a community of approximately 1,000 people when they are “True Fans” of what the company sells and when there is a connection between the company and its fans based on the value provided. In this solocast — I will illustrate how a consistent effort toward creating consistent cornerstone content can create a nation of true fans for your business, too.
Your nation of true fans will be fans of you, fans of your point of view, and fans of the helpful content you create and share. Your fans will support you because of the sacred bond you have built with them and because you consistently delivered massive value through your content.
Okay — now let’s get dialed in on building your nation of true fans: a sense of community, collaboration, and profitability around your business.
And could there be a more critical time than right now to do this for your business, Onward Nation?
If you get this right — it will be a super helpful strategy to not only help you come roaring out the other side of this recession — but — this strategy will help you future proof your business for years to come.
Let’s begin by breaking the phrase “Build a nation of true fans” into its three core ingredients. The first is “build”, the second is “nation”, and the third is “true fans.”
Ingredient #1: Build…as in your platform.
How would you begin to “build” a nation of true fans? You’d begin with selecting the form of cornerstone content where you intend to share your insights and wisdom wi
Good Morning…I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation.
One of the things that I love most about my role at Predictive — is that every single day — I have an opportunity to talk with, work alongside with, and teach and share with business owners just like you.
They might own a marketing or advertising agency as I do, or they might be a rockin’ awesome business coach, or maybe the owners of a consultancy — and they too love being in the trenches being helpful…sharing the best of what they’ve got with their audience…and as a result…they’ve started to — or have already — built a nation of true fans.
All of the what, why’s, and how to’s for build a nation of true fans is what we’re going to focus on in today’s solocast.
I’ll map it out in full transparency — and as always — please let me know if you have any questions or concerns. I’m happy to help.
As you’ll hear in a few minutes — your first step in building your nation of true fans has nothing to do with the actual content delivery platform — channel — or the type of cornerstone content you create — but has everything to do with the value and helpfulness of what you will be creating, sharing, and delivering to your audience, because your nation of true fans will be built on a foundation of valuable, super helpful content that your audience can use to be better at their jobs everyday.
Your nation of true fans will know your heart and that your intention is to help them grow, to learn, and to be better. It never feels like a transactional relationship.
They don’t feel like you’re trying to monetize them.
Do they spend money on your services and what your team provides — yes — your true fans do. And the rest of your audience are there just for the golden nuggets — and that’s 100 percent okay.
So let’s begin walking down this path — you and I are going to take a look at strategy and tactics for how you can build a nation of true fans from the cornerstone content you are creating on a consistent basis. The way you win long-term is by creating content that develops and nurtures long-term relationships with your audience.
These relationships are what Wired Magazine founder Kevin Kelly calls “True Fans.” And in my opinion — true fans represent your ROI Scorecard’s ultimate vital metric.
To paraphrase Kelly — any business owner can create a solid revenue stream around a community of approximately 1,000 people when they are “True Fans” of what the company sells and when there is a connection between the company and its fans based on the value provided. In this solocast — I will illustrate how a consistent effort toward creating consistent cornerstone content can create a nation of true fans for your business, too.
Your nation of true fans will be fans of you, fans of your point of view, and fans of the helpful content you create and share. Your fans will support you because of the sacred bond you have built with them and because you consistently delivered massive value through your content.
Okay — now let’s get dialed in on building your nation of true fans: a sense of community, collaboration, and profitability around your business.
And could there be a more critical time than right now to do this for your business, Onward Nation?
If you get this right — it will be a super helpful strategy to not only help you come roaring out the other side of this recession — but — this strategy will help you future proof your business for years to come.
Let’s begin by breaking the phrase “Build a nation of true fans” into its three core ingredients. The first is “build”, the second is “nation”, and the third is “true fans.”
Ingredient #1: Build…as in your platform.
How would you begin to “build” a nation of true fans? You’d begin with selecting the form of cornerstone content where you intend to share your insights and wisdom wi
19 min