How To Build a YouTube Audience Without Relying on Viral Videos With Mark Wolters of Wolters World [The Videocraft Show Episode #12‪]‬ The Videocraft Show Presented by Video Husky

“I really try to make my videos helpful. So if you’re going to go (travel) in winter, summer, pandemic, non-pandemic, you can learn from those videos.” – Mark Wolters
 
Travel tips minus the fluff. 
 
That’s what you can expect when you tune into Wolters World on YouTube. Every week, Mark Wolters and his family create videos about the best and worst parts of traveling so that fellow travelers can get the most out of their trips. 
 
Wolters World, which started in 2009, is one of the longest-running travel channels on YouTube. In a little more than a decade, Mark and his family have produced close to 2,000 videos and counting.
 
Jon Santiago welcomes Mark as a guest on this week’s episode of The Videocraft Show Presented by Video Husky. They chat about a variety of topics including:
- Why Mark decided to begin a YouTube channel.
- Starting another YouTube channel in a completely different niche.
- Why he’s happy with keeping his YouTube channels as a profitable hobby and not a full-time gig.
- How his passion for travel started.
- How he deals with negativity on YouTube.
- The impact of traveling on his kids.
 
And much more.
 
Relevant Links
- Wolters World Website
- Wolters World on YouTube
- Wolters World on Instagram
- Wolters Twitter
- Professor Wolters Youtube channel
- Simply Jocelyn YouTube channel
- Professor Christmas YouTube channel
- Visit Xi'an - Top 10 Sites in Xi'an, China - Terracotta Warriors
- Learn German: Accusative Prepositions - Wolters World’s First Video
- MrBeast YouTube channel
- Johnny Harris YouTube channel
- Iz Harris YouTube channel
 
Chapters
- (00:00) Intro
- (01:39) Starting Mark's YouTube channel
- (07:53) Passion for travel
- (16:17) Being a professor
- (26:08) Being a YouTuber
- (41:03) Organizing travel content
- (47:41) You don't have to be perfect
- (51:21) Collaborations
- (53:45) Dealing with negativity
- (58:55) Having two YouTube channels
- (01:00:40) Building a community
- (01:04:41) Balancing YouTube and a day job
- (01:09:45) Simply Jocelyn YouTube channel
- (01:14:57) Impact of travel on his children
- (01:23:39) Vision for the future
 
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Production Credits
- Producer: Nikki Vicente
- Editors: Rex Estanislao, Shara Tecson
- Project Manager: Choco Arucan
- Graphics: Paolo Lopez