51 min
How to Condition The Market w/ David West, CEO of Proscia Category Thinkers
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- Marketing
Innovative companies must convince buyers and analysts why their solutions differ from the status quo, and why that difference matters. But sometimes, developing the right narrative can be a challenge. This is where a well-crafted point of view (POV) can help. In this episode, we’re joined by David West, co-founder and CEO of Proscia. After attending a category design workshop, David was finally able to get the market to understand why his company’s solution in pathology was such an important...
Innovative companies must convince buyers and analysts why their solutions differ from the status quo, and why that difference matters. But sometimes, developing the right narrative can be a challenge. This is where a well-crafted point of view (POV) can help. In this episode, we’re joined by David West, co-founder and CEO of Proscia. After attending a category design workshop, David was finally able to get the market to understand why his company’s solution in pathology was such an important...
51 min