How to connect marketing efforts directly to revenue growth with Jenn Parrino and Candice Wright

Successful marketing happens when you stop doing random things and start being intentional about what you do and when you do it.

Jenn Parrino and Candice Wright have learned that more campaigns, more channels, and more personalization don’t lead to more closed deals. As marketing leaders at Glia, they’ve refined their approach to focus on the activities that truly drive results. Jenn and Candice share how to prioritize the right initiatives, align marketing efforts with sales, and build a pipeline that delivers measurable revenue.

In this episode, you’ll learn:

• How to leverage your marketing efforts to nurture leads through the buying journey
• The value of a clear and defined ideal customer profile (ICP) 
• The role of sales feedback in refining marketing strategies 

Highlights:

(00:00) Meet Jenn Parrino and Candice Wright

(02:17) Why less is more in marketing

(06:30) Targeting your ICP 

(08:10) Stop over-personalization

(11:00) How to work with your sales team

(18:43) Marketing metrics that matter

Resources:

Jenn’s LinkedIn: https://www.linkedin.com/in/jennparrino/

Candice’s LinkedIn: https://www.linkedin.com/in/candice-m-wright/

Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/