8 min

How to Craft a Contract of Expectation‪s‬ Smart Marketing

    • Marketing

Your contract of expectations are terms that you establish with your target audience to reaffirm your brand promise and strengthen the trust they have with your brand. Think satisfaction guarantees, service warranties, and other terms that lower the friction in a transaction. In this episode of Smart Marketing, you'll learn how to determine if a contract of expectations is right for your brand and how to craft one.


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Support this podcast: https://anchor.fm/jasonverdelli/support

Your contract of expectations are terms that you establish with your target audience to reaffirm your brand promise and strengthen the trust they have with your brand. Think satisfaction guarantees, service warranties, and other terms that lower the friction in a transaction. In this episode of Smart Marketing, you'll learn how to determine if a contract of expectations is right for your brand and how to craft one.


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Support this podcast: https://anchor.fm/jasonverdelli/support

8 min

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