21 min
How to Craft Content and Build a Community on Social w/ Emmy Rener (@sophisticatedspreads) The Influence Factor by The Influencer Marketing Factory
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- Marketing
In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory.
Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious cheese competitions, and emphasizes the significance of food in uniting people.
Emmy discusses her social media content strategy, the challenges of transitioning to longer content formats, and how she engages her community through giveaways and consultations. She also outlines her future business objectives and offers insights into the evolving landscape of social media and influencer marketing.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Note:
(00:50) - Introduction and background of Emmy
(03:50) - Starting the business and achievements
(07:00) - Content creation and social media strategy
(09:51) - Engaging with the community and creating revenue streams
(13:20) - Tips for small business owners and influencers
(16:00) - Challenges of transitioning to different platforms
(19:20) - Future of social media and influencer marketing
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Click, Create, Connect w/ David Neyman (Logitech)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory.
Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious cheese competitions, and emphasizes the significance of food in uniting people.
Emmy discusses her social media content strategy, the challenges of transitioning to longer content formats, and how she engages her community through giveaways and consultations. She also outlines her future business objectives and offers insights into the evolving landscape of social media and influencer marketing.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Note:
(00:50) - Introduction and background of Emmy
(03:50) - Starting the business and achievements
(07:00) - Content creation and social media strategy
(09:51) - Engaging with the community and creating revenue streams
(13:20) - Tips for small business owners and influencers
(16:00) - Challenges of transitioning to different platforms
(19:20) - Future of social media and influencer marketing
Check out some of our previous episodes:
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
Mastering Money w/ Vivian Tu (Your Rich BFF)
The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
Click, Create, Connect w/ David Neyman (Logitech)
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
21 min