First, let's talk about why you should create a competitive benchmark of view for your new product. The first reason is you need a clear overview in order to be able to position your products correctly compared to your competition in the market and also compared to your current product portfolio. And second, it helps you also define the benefits and your value proposition. So two important reasons why you should do this, you get a better insight into:
- your product positioning
- positioning of your features, and the benefits of your new product compared to competition and within your current portfolio.
Tune into this episode to learn more.
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