If you have a social media account, then you have one of these, but you may be using it the wrong way. Yes, we are talking all about profile pictures. I’m going to teach you the wrong and right way to create a killer profile picture.
If you've listened to Episode 69 “Create an Instagram Bio That Converts” or Episode 70 “3 Reasons to Stop Using LinkTree Right Now”, you know that I’ve been doing a series regarding getting your instagram up to snuff.
I had a discussion with one of my business girlfriends about picture profiles. She said, “Brittany….my biggest pet peeve is people’s picture profiles. Most businesses’ picture profiles are terrible. There’s got to be something that we can do.”
It sparked a conversation that I hadn’t really thought of before. In fact, many business owners don’t pay too much attention to it, but it’s super important to do.
So how can you up-level your picture profile?
1. Understand the Platform
You have to understand the platform that you’re working with and the device that people are viewing your image on. Did you know that a whopping 83% of all social media content is viewed from a mobile device.
You need to recognize that you are working with very little real estate. So that should be a driving factor for you when determining your photo for your profile picture. It is vital for you to make sure that your image fills the frame.
2. Show your Face
No more logos or photos of your cat or favorite social cause or children or anything else. When you are creating a personal brand, people need to connect with you. And that connection happens when you can look into someone’s eyes.
3. Have a Pleasant Look
Make sure that you look pleasant in your photo. You will come off as more approachable. A pleasant look on your face is sure to build connection that much faster.
*Now let me throw in a caveat. If your personal brand is 100% moody, artistic, or emotional, then you 100% need to have a photo like that. If you showed up with a super clean, perky, smiley photo….that would backfire on you. So please, make sure that it’s in line with your work and personal brand.
4. Look the Way Your Normally Look
Make sure that you look like your picture profile. This may mean that it’s time to update your photo. If someone were to sit down with you for a cup of coffee and then look you up on instagram, would you look the same or would they be confused? Remember, my favorite saying? A confused customer doesn’t buy.
5. Careful with the Filters
If you don’t know my honest opinion on filters, I’d like to invite you to listen to Episode 46: Should I Use Photo Filters. In a nutshell….steady….steady on the filters. They are usually hurting you more than helping you. And if you definitely want to use them, that’s okay. Just do it lightly...okay?
6. Stay Consistent Across All Platforms
Stay consistent with your picture profiles across all platforms. You need to understand how people are using social media. Most of the time, users will platform hop. You want to make it as easy as possible for them to find you no matter where you are. So keep your picture profiles consistent.
I’m excited to see what you end up doing with your picture profiles. Shoot me a DM on Instagram to show me what you've done!