How to Create an Ideal Customer Profile Null to Zero

This episode focuses on a strategic resource that becomes a tactical guidebook for getting into new markets / new customer segments known as the Ideal Customer Profile (ICP). We talk about how to create one and how it can help guide you in bringing in new business.

This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Product Strategy, Building a product, or engineering we're here for you: goodday@wearedignified.com

Show Notes:



Our agency Dignified

Twitter link @brandonwaselnuk

Intro music by our friend Jack H. Litster