25 min
How to Create an Uncopyable Advantage and Build a Micro Community to Grow Your Personal Brand Business with Chris Colt Ask the Brand Therapist: Personal Branding, PR & LinkedIn™ Visibility for Women Experts
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- Entrepreneurship
“Human beings, we crave community. It's an essential part of our life and our being,” says Chris Colt, The Challenge Champion. Chris says this as he believes that communities we’re in, physically or not, have a big impact on our growth as individuals, and also as professionals. And this is exactly what Chris shares in this episode, why communities are an essential part of our lives, and how we can build a community.
Chris is also a cyclist, and that’s how he realized the importance of a community - when he’s with his community of riders, very strong riders that could offset his weaknesses and vice versa. And from this, he now is helping other professionals and entrepreneurs, like you, build not just an audience, but a community.
Tune into this week’s episode about what really is a community and how it could help you grow individually and personally, how to build a community with a clear and specific purpose and structure, why he recommends starting with a micro-community with a micro-niche to be referable, and why you should consider moving your community away from a rented land platform, such as LinkedIn.
Quotes:
“Being that vulnerable when you're in that community is extremely important, and being a community member when somebody can open up to you and share that vulnerability to support them is key.” (2:26-2:35) “Build a community, not an audience.” (02:37-02:39) "Here's the fact, your business ideas can be copied. My business ideas, Michelle's ideas can be copied, but that community you build around it cannot be copied." (04:25-04:35) “The purpose has to be motivating, it has to be fun, it's got to be an adventure.” (9:15-09:23)“Everybody has a different mission that matters." (10:56-10:59)“A purpose needs to be very specific. So it's got to be clearly picture of who you're going to serve in this community, what will be done together, and what we'll be mastered together." (8:53-09:03)
Michelle B Griffin is a thought leadership-focused personal brand and PR strategist and founder of Standout Women Media who positions established women experts and authors into visible industry authorities.
If you're ready to up-level, a powerful personal & PR brand foundation are key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™.
Learn more MichelleBGriffin.com
WORK WITH ME: Launch Your Authority Brand in 30 Days
SPEAKING: Thought Leadership & Empowerment for Women
MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My LinkedIn Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
“Human beings, we crave community. It's an essential part of our life and our being,” says Chris Colt, The Challenge Champion. Chris says this as he believes that communities we’re in, physically or not, have a big impact on our growth as individuals, and also as professionals. And this is exactly what Chris shares in this episode, why communities are an essential part of our lives, and how we can build a community.
Chris is also a cyclist, and that’s how he realized the importance of a community - when he’s with his community of riders, very strong riders that could offset his weaknesses and vice versa. And from this, he now is helping other professionals and entrepreneurs, like you, build not just an audience, but a community.
Tune into this week’s episode about what really is a community and how it could help you grow individually and personally, how to build a community with a clear and specific purpose and structure, why he recommends starting with a micro-community with a micro-niche to be referable, and why you should consider moving your community away from a rented land platform, such as LinkedIn.
Quotes:
“Being that vulnerable when you're in that community is extremely important, and being a community member when somebody can open up to you and share that vulnerability to support them is key.” (2:26-2:35) “Build a community, not an audience.” (02:37-02:39) "Here's the fact, your business ideas can be copied. My business ideas, Michelle's ideas can be copied, but that community you build around it cannot be copied." (04:25-04:35) “The purpose has to be motivating, it has to be fun, it's got to be an adventure.” (9:15-09:23)“Everybody has a different mission that matters." (10:56-10:59)“A purpose needs to be very specific. So it's got to be clearly picture of who you're going to serve in this community, what will be done together, and what we'll be mastered together." (8:53-09:03)
Michelle B Griffin is a thought leadership-focused personal brand and PR strategist and founder of Standout Women Media who positions established women experts and authors into visible industry authorities.
If you're ready to up-level, a powerful personal & PR brand foundation are key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™.
Learn more MichelleBGriffin.com
WORK WITH ME: Launch Your Authority Brand in 30 Days
SPEAKING: Thought Leadership & Empowerment for Women
MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My LinkedIn Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
25 min