One of the most valuable assets you can have in your business is your email list. Sending a well-written email to a list of prospects that have given you permission to market to them is one of the most cost-effective ways to generate sales for your products and services. But building an email list of qualified prospects and prospective buyers is easier said than done, and certain types of content are more effective than others for generating leads.
In this episode, you’ll learn how to choose what type of content to use to build your email list, how to validate the demand for your content and free resource ideas, and how to create content that helps qualify your leads as potential buyers.
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