Laura Lee Botsacos went from selling cars to launching her brand of skin-care products, Apollo and Artemis Beauty by Equality. But we all know that being an entrepreneur is not easy, it takes a lot of hard work. What happens after you have your products ready? How do you make your first sales? Laura shares the different challenges she faced with having her products ready to go to the market, and the sales strategy she developed, focused on building a relationship with her customers.
Here’s what you’ll learn:
The secret formula of getting to know your brand and your audience. Where and how you can find your ideal buyer?What does it mean to have a business persona? And why it is necessary for networking. Laura shares her strategy of how she reaches out to beauty editors to introduce her products and explains the key role of the follow-ups.Laura gives us a few tips to sell yourself and your brand.
Visit Apollo and Artemis Beauty by Equality
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Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado
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